arch conversations #1

We sat down with Audrey to better understand what it’s like working in Zouk Singapore as their Head of Marketing. For those who are unfamiliar with the Zouk brand. It comprises of Zouk, Phuture, Capital, Queen’s and Redtail.

What are some of the roles in the job?

In the grand scheme of things, my job is to ensure that Zouk Singapore stays at the forefront of nightlife; protecting its brand legacy while ensuring sustainability in our business models.

But truth be told, you will see me doing paperwork and queuing up at the pantry for fruits on the daily.

How did you get here?

My roots go back to Kinemat where I first started learning the ropes of the music industry from extraordinaires like Don Wong. From there, I moved on to Zirca followed by Avalon, so that was four years of eye-opening experiences.

Having had the rare opportunity at a young age to conceptualise and run my own nights in super clubs (ie booking international DJs, live acts etc.) opened up doors for me to learn from and eventually work with mentors like Kelvin and Roy from Home Club (now: Canvas) and many others.

With the experience of both underground and commercial clubs, it allowed me to understand what I truly appreciate in the vast aspects of this industry. So when I met my forever partner-in-crime Louis Lam, starting a collaborative club night together was a no brainer — we founded NoPartyHere, an independent party collective where I got to book acts I personally loved from Teklife, Soul Clap to Jon Hopkins. I think it was at one of these parties that I met Earn Chen.

He casually suggested we open a club and we (Louis and I) jokingly said okay. With that, Cherry Discotheque was born. During my term of employment at Cherry, I learnt that keeping your integrity intact is more important than anything else anyone has to offer; monetarily or otherwise.

After that, I took a sabbatical and started questioning what could come next — that was when Zouk came knocking at my door. And when a legendary powerhouse comes knocking, you answer the door with gratitude and humility.

What are some of the challenges you face?

One, it is a male dominated industry where #metoo happens so casually in workplace setting that at times I struggle to think objectively. However it is essential to remember that when you complain you make yourself a victim; leave the situation, change the situation or accept it — all else is madness.

Two, striking an ever delicate balance between the integrity of good music and turning profits. There are only two camps of people: people who love good music and people who have yet to be educated on good music. Big Room sounds may be shunned by purists but it could very well act as a gateway genre for the young to be exposed to the whole spectrum of electronic music. And the underground cannot exist without the mainstream, by the same logic — how else would you know happiness if you have not experienced sadness?

What’s the most rewarding part of the job?

Getting paid on time. 

Any motto to live by?

No specific motto but I practise Mindfulness; that is, paying attention to the present moment, on purpose and without judgement.